Monday, June 19, 2023

Media and artificial intelligence challenges

 



Artificial intelligence is one of the most advanced technologies of the last decade, and it is used in many fields, including the media. Artificial intelligence has greatly affected the media industry, especially female broadcasters, and journalists.

 

First, AI can enhance the accuracy and speed of media production. Thanks to artificial intelligence, the media can obtain and analyze news more quickly, allowing broadcasters and journalists the opportunity to present content with greater speed and accuracy.

 

Secondly, artificial intelligence can replace some of the tasks that were carried out by female broadcasters and journalists, thanks to artificial intelligence applications that allow the production of news automatically, and the creation of reports and articles without the need for human intervention. This type of technology can replace broadcasters and journalists in tasks that require routine and repetitive work.

 

However, it is unlikely that the profession of broadcasters and journalists will be completely extinct. Although artificial intelligence can solve some of the tasks carried out by female broadcasters and journalists, it cannot provide the human and creative side that characterizes media work.

Director of Marketing and Public Relations in one of the major digital media companies, he says: "Artificial intelligence can be an assistant for broadcasters and journalists in producing media content faster and more accurately, and it can be used to organize data and news, but it cannot replace creativity, experience, and human interaction that work requires." media."

Thus, artificial intelligence can help improve the quality and speed of media production, but it will not completely replace female broadcasters and journalists. Therefore, female broadcasters and journalists should work on developing their skills and take advantage of new technologies, including artificial intelligence, to be able to present media content better and more professionally.

 

In conclusion, it can be said that artificial intelligence will not eradicate the profession of broadcasters and journalists, but it will help improve the quality of media production and increase its speed, it will not replace the creativity, experience, and human interaction that media work requires. Thus, broadcasters and journalists should take advantage of new technologies and develop their skills to continue to perform their work better and more professionally.

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